Post minimalism

Although minimalist art of the 1960s had a stripped-down, prefabricated look, striving to be free of content (free of allegorical qualities), art with minimalist tendencies from the 1970s onward typically became more content-laden. The term post minimalism was coined by Robert Pincus-Witten in Artforum, November, 1971, "Eva Hesse: Post-Minimalism into Sublime." Pincus-Witten pointed out the more embellished and pictorial approach Richard Serra took in his cast-lead pieces, and Eva Hesse in her pliable hangings. (artlex.com)

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