Structures

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Linguagem
symbol, infinity, communication, language, geometric shapes, letters, where do ideas come from?, painting on canvas, acrylic painting, art as statement of injustice, artist as social commentator,large-scale acrylic paintings, letters and text in painting,
description

Linguagem illustrates Gerchman’s use of lines, geometric shapes and letters to create an image that expresses his ideas.  Move around the “intersection” created by the four boxes, and notice that the box on the upper left contains the  symbolVisual image that represents something else.  for infinity, while the one opposite has a zero. The box on the upper right contains a  stylizedTo stylize is to alter natural shapes, forms, colours, or textures in order to make a representation in a preset style or manner. The design of any work tends to result in its having a style, and its having been freely chosen is one aspect of its appeal. "Stylization" suggests a more controlled application of a style, the artist having less freedom of choice. (Artlex.com)  “A”, while the opposite box has a “Z”. Within the intersection sits a smaller box containing the letters that make up the title of the work, but presented like a crossword puzzle.

additional resources Things to Think About
  • What do you think Gerchman is saying with the combination of shapes and letters presented in Linguagem?
Online Activity
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Create a Gerchman-like  designA plan, or to plan. The organization or composition of a work; the skilled arrangement of its parts. An effective design is one in which the elements of art and principles of design have been combined to achieve an overall sense of unity. Also [applied design], the production of attractive and well crafted functional objects. Subcategories of the design arts include: architecture, bonsai, fashion design, furniture design, graphic design, ikebana, industrial design, interior design, landscape architecture, stagecraft, textile design, and Web page design. (Artlex.com)  using shapes and letters

  • Use the shapes icon (the arrow) and the shapes menu icon to select shapes and letters.  They will appear in the drawing window as you select them.

  • Drag your shapes and letters around, organizing them as a  compositionArrangements of elements in a work of art.  using Gerchman's Linguagem as your model.

  • Play with various combinations for different effects.
Studio Activity

Fashion Inspired by popular culture

Brazilian artist Gerchman’s work refers to our  contemporaryCurrent, belonging to the same period of time. Usually referring to our present time, but can refer to being current with any specified time. (Artlex.com)  urban world, in which we are bombarded with visual symbols and images, on billboards, magazines, newspapers, etc. This is compounded by what we watch and are influenced by on TV. The common characteristic of these images is that they are not constant. They are fleeting and ever-changing which is perhaps a comment on how life was in the late 20th and is in the early 21st century.

Artists in the  designA plan, or to plan. The organization or composition of a work; the skilled arrangement of its parts. An effective design is one in which the elements of art and principles of design have been combined to achieve an overall sense of unity. Also [applied design], the production of attractive and well crafted functional objects. Subcategories of the design arts include: architecture, bonsai, fashion design, furniture design, graphic design, ikebana, industrial design, interior design, landscape architecture, stagecraft, textile design, and Web page design. (Artlex.com)  world are also influenced by contemporary  iconographyIconography is the pictorial representation of a subject, or the collected images (or icons) illustrating a subject — pictures, diagrams, etc. Iconography can mean the description of representational works of art. Also, the study of subject matter and symbolism in the visual arts, as in collections of pictures constituting a complete visual record of a subject, or a visual dictionary. (Artlex.com)  and life style. Home design and fashion items are often made from  impermanentNot permanent.  materials. For example, have a look at the work of Japanese-Brazilian fashion designer Jum Nakao who uses paper to create clothing. You can find links to his works at Jum Nakao (which is a Brazilian site).

Here is an activity you can try yourself to experience this kind of art creation:

  • Photograph or collect images from media, street ads and packaging. Include a variety of text, wording, symbols and signs.
  • Use your paper “fabric” to design and develop a simple item, e.g a funky lamp shade, an item of clothing, a handbag, a trunk liner, wallpaper. If you are part of a class, challenge classmates and organize a fashion display or designer gallery (or create a webpage and show these as an online fashion design gallery under a new unique fashion label). Look at how Jum Nakao uses the paper, and what supports he provides.
References

‘Rubens Gerchman: Four Decades.’  Latin Collector media release, August 6, 2002, for exhibition running September 18-October 20, 2002.

Canadian Heritage University of Regina Mackenzie Art Gallery Mendel Art Gallery Sask Learning